About eLcie Media Services
eLcie PR is a premium consultancy service offering dedicated
solutions to clients in the areas of public/media relations, talent
imaging, special events, and corporate relations. eLcie PR takes on a targeted approach to achieve campaign success in an expedited manner.
eLcie PR specializes in targeted initiatives for specialized
clients. Whether it is targeting a specific ethnic market and outreaching
to the community, or working with entertainers in comedy, films, music or
illusions/magic genres, eLcie PR defuses the clutter
surrounding media outreach and will outline a direct path to garner
traction and connectivity for the campaign.
Key to our strategy in achieving the goals of these unique initiatives is
in our network. Resources in various industries via our dedicated pool of
consultants who specialize in a wide array of industries give us a
competitive edge. We pull together the best talents within each market and
tap into them on a need-basis to group a stellar team of industry experts
for any given campaign or project. Our consultants specialize in areas such
as event planning, media representation, crisis management, talent imaging,
corporate sponsorships, community outreach and synergistic partnerships.
About "eLcie"
"eLcie" is a play on the initials for proprietor, Liliana Chen, ("LC"). She
is a veteran communications executive with over 15 years experience in the
fields of broadcasting, print and online media specializing in
public/media/corporate relations, special events, media planning, ad sales,
and sponsorships. She was born in Taiwan, raised in Argentina and moved to
New York City with her family as a young adult. She has embraced the
melting pot of the big apple as her home and submerged herself in
preserving her dual identities through the media and community involvement.
Her trilingual skills and deep understanding of ethnic communities give her
the extra edge that is needed in today's competitive multi-cultural
marketing arena.
eLcie PR was born out of her passion for her community, issues
relating to women and children, and her love for the food industry and
blending that with her ability to bring in resources through corporate and
media relations. She strives to give platforms to small entities such as
rising entertainers, upstart businesses and independent marketing
initiatives that require that very unique sensibility and a lot of
attention that is often lacking in large-scale agencies.
Liliana Chen has a Bachelor's degree from New York University in Broadcast
Journalism and started her career at ABC, Inc. in the news gathering
division, Worldwide Television News, which is now Associated Press TV.
After years at ABC she switched gears and move into the print space by
working at an innovative start-up magazine named, aMagazine, which in the
1990's, took the country by storm by being the only national publication
for Asian Americans. There after, she followed the internet boom and dove
into the world of online web portals. Shortly after, she began to work
independently and selectively on clients and projects that had passion,
promise and as much of that "let's change the world" energy as she brings
to the table and each of her clients.
One of her proudest accomplishments is being a co-founder of Project by Project (PbP), a non-profit organization with chapters in NY, LA and SF focusing on helping Asian American organizations in need and fostering leadership skills in Asian American professionals. PbP's signature event, Plate by Plate, an annual tasting benefit featuring star chefs and international wines was featured in Bravo TV's hit show, "Top Chef", in season 2, episode 2.
Liliana Chen is a consummate networker and has a unique talent for connecting
people to resources through relationship building and organic partnerships.
|
|